For MÖLLER Medical, we developed a specialized strategy focused on MedTech B2B lead generation. We combined technical refinement with audience understanding, enabling the campaign to effectively reach medical professionals in the EU and US.

Audience analysis and account audit

We started with a comprehensive audit of the audience, market, and competition. This gave us a clear picture of the needs of plastic surgeons and dermatologists.

Technical check and tracking improvements

Business Manager, Pixel, events, and security were completely restructured. Thanks to this technical stability, we could measure reliably and optimize effectively.

Concept development and communication strategy

We created a communication approach that resonated with medical professionals and their purchasing process. This message was translated into visuals and ad formats.

Customer journey optimization and landing page

We shortened the customer journey and developed a new landing page that conveyed urgency, clarity, and trust — essential for high-quality B2B leads.

Creative A/B tests and international targeting

We tested English and German variants, different ad formats, and segments. This allowed us to scale efficiently in both Europe and North America.