Our collaboration with FixJeJob revolved around building a strong growth strategy for a new platform. Focused not only on reach, but also on actual downloads and qualified users.

Target Group Analysis and Segmentation

We divided the target audience into two clear segments: professionals and customers. Within these segments, we optimized by age, profession, and region. This allowed us to deliver targeted messages that met the specific needs of both groups.

Creative Strategy and Content Testing

Authenticity was key. Stef and Thijs shot the videos themselves, which ensured credibility and trust. We tested various hooks, angles, and formats (Reels, Stories, and in-stream videos) to discover which content converted the most.

Funnel Structure and Campaign Structure

We built a structured meta-design with a clear focus on app installs. We continuously optimized for CTR and conversion rate through A/B testing.

Data-driven optimization

Based on CPA, CTR, and placement data, we continuously adjusted our efforts. Reels and Story Ads proved to be the most effective, after which budgets were strategically shifted to the best-performing formats.