Sportiek
Sportiek wanted to make the most of the winter season by filling all available capacity. The focus was on more bookings through online channels without letting advertising costs rise too far. The goal: more conversions, greater efficiency and maximum occupancy.
489
Bookings
€45.85
CPA
64.65x
ROAS
The approach for this project
Our collaboration with Sportiek focused on creating a scalable winter campaign structure. By combining data, segmentation, and converting creatives, we ensured maximum occupancy throughout the season.
Website, market, and target audience analysis
We analyzed target audiences, competitors, and search behavior within the winter sports industry. This provided insights into price sensitivity, purchase moments, and promising segments such as students.
Campaign structure and funnel setup
We built a complete Meta funnel from acquisition to retargeting. We took into account last-minute bookers, early birds, and seasonal conversion moments.
Technical setup and tracking
We optimized tracking, events, and data feeds to measure performance accurately. A reliable technical foundation was essential to keep CPAs low.
Creative templates and A/B tests
We developed on-brand templates for scale and consistency. We then tested visuals, copy, ages, and placements to optimize specifically for the highest ROAS.
Optimization and dynamic ads
Website visitor behavior determined which ads they saw. We continuously fine-tuned based on data and discovered, among other things, that student campaigns performed exceptionally well.
Results
- 489 bookings
- €45.85 CPA
- 64.65× ROAS
- Strong conversion increase thanks to smart targeting
- Full funnel from TOF to BOF activated
What Sportiek says about us
We’re proud of our work and the results we achieve for our clients. But what matters even more is what our clients say.
Anne & Maikel
Sportiek
From the first moment, we felt that DigiSocial truly understood what we wanted to achieve. They thought strategically, were super sharp on execution, and acted quickly when needed. Thanks to their smart approach and constant optimization, we made the most of the winter season, with bookings far exceeding expectations. For us, this wasn’t just a campaign, but a huge step forward in our online marketing. We’re already looking forward to working together next season.
Ready to grow with Meta like Sportiek did?
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