XXL Nutrition France

XXL Nutrition has been a leading sports nutrition brand in the Netherlands for years, but had not yet gained a foothold in France. The mission: build brand awareness, gain trust and win market share in a highly competitive market with established names such as Eric Favre – while the existing Meta account was completely blocked.

€20

CAC

61%

Returning customer rate

+32%

Higher average order value

The approach for this project

For XXL Nutrition France, we developed a complete market entry strategy. Combining data, cultural insight and technical expertise, we created a scalable approach to build brand awareness and sales in the French market.

Competitor and cultural research

We analyzed the French sports nutrition market, studied local habits and compared the biggest brands. This gave us insight into positioning, messaging and which creatives would resonate best.

Audience definition and segmentation

Based on internal data and market research, we defined the key target audiences. We tested interests, lookalikes and demographic segments to find out who converted best.

Technical setup and account rebuild

The blocked Meta account was completely rebuilt through reverse engineering. We set up new tracking, Pixel, CAPI and Shopify integrations – a stable foundation for growth.

Creative strategy and testing

We developed visual concepts and tested static images, carousels and videos. All creatives were adapted to French culture and to the different stages of the funnel.

Funnel build and optimization

We built a TOF–MOF–BOF structure to increase brand awareness and drive conversions. Retargeting only started later, keeping the focus on acquisition. Using dashboards, we optimized continuously based on market response.