Our collaboration focused on establishing a complete strategy to consistently provide Orlando with local work. Although Meta Ads were central, we started broadly: analysis, strategy, and technical setup.

Website, market, and search behavior analysis

We started with a thorough evaluation of the website and examined the search behavior of potential customers. This gave us insight into where the opportunities lay. For additional strategic depth, we also conducted a keyword analysis for Google Ads.

Determining USPs and campaign structure

Based on our analysis, we clearly identified the unique benefits of Orlando’s services. These USPs formed the basis for the campaign texts, visuals, and audience segmentation.

Targeting and segmentation

We focused on specific regions in the south of the Netherlands. Within these areas, we selected interests. Additionally, we tested with open targeting and demographic variables to discover who converted best.

Funnel structure and technical setup

We built a complete funnel with acquisition and retargeting campaigns. We correctly set up Pixel and CAPI for reliable tracking. Exclusions within the funnel prevented overlap between audiences.

Optimizations based on data

Thanks to the dashboard, we could quickly gain insights into performance per audience. We discovered that a temporary discount action led to a reduction in CPA by €4, and we could continuously adjust campaigns based on current results.